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Understand the business. What do they actually do? ⏱️ Time to read: 3 minutes 📱🌐 Platform: Both iOS & Web 👤 Best for: Long-term investors

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📖 What is Company Story?

Company Story explains the business in plain English - no jargon. Answers:
  • What does this company do?
  • How do they make money?
  • Who are their customers?
  • What’s their competitive advantage?
  • What’s the growth story?
Example (TSLA):
Tesla makes electric vehicles and energy products. Revenue comes from: Vehicle sales (80%), Energy storage (10%), Services (5%), Regulatory credits (5%). Main products: Model 3/Y (mass market), Model S/X (luxury), Cybertruck (trucks), Powerwall/Megapack (batteries). Growth driver: EV adoption globally. Competitive edge: Vertical integration, Supercharger network, brand.

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📊 Sections Included

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1. Business Overview

  • What the company does (in one paragraph)
  • Founded when and by whom
  • Headquarters location
  • Number of employees

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2. How They Make Money

  • Revenue breakdown by segment
  • Key products/services
  • Customer base (B2B or B2C?)
  • Business model (subscription, one-time, etc.)

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3. Industry & Market

  • Industry classification
  • Market size
  • Growth rate of industry
  • Market position

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4. Competitive Landscape

  • Main competitors listed
  • Market share comparison
  • What makes them different

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5. Growth Drivers

  • Why the company will grow
  • Catalysts ahead
  • Long-term trends supporting them

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6. Key Risks

  • What could go wrong
  • Competition threats
  • Regulatory risks
  • Market risks

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💡 Why Company Story Matters

For long-term investors (Sage):
  • Must understand what you own
  • Business model determines returns
  • Quality companies = compound growth
For traders (Blitz/Maverick):
  • Context for price movements
  • Understand catalysts
  • Know what news matters
“Never invest in a business you don’t understand” - Warren Buffett

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📱 Where to Find It

Ticker Page → Company Section
  • Scroll to Company tab/section
  • Full story + key metrics
  • Links to competitors

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❓ FAQ

Q: Is Company Story AI-generated? A: Yes, AI synthesizes from multiple sources, writes in simple language. Q: How often is it updated? A: When major business changes occur (acquisitions, pivots, etc.). Q: Can I see financial statements here? A: Basic info here. Full financials in Financials tab.

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What’s Next?

Company Story = Understand What You’re Buying! 📖🏢