Time: 60-90 minutes Cost: $0 to learn (plus investment capital when ready) Platform: Ape AI (askape.com) + Your brokerage Best for: Investors seeking undervalued companies with long-term potential Companion: Sage (for value analysis and strategy) + Money (for financial metrics)
What You’ll Learn
By the end of this workflow, you’ll be able to:- ✅ Understand what value investing is and why it works
- ✅ Identify undervalued stocks using key metrics (P/E, P/B, P/S)
- ✅ Calculate intrinsic value to determine if a stock is “on sale”
- ✅ Distinguish between value traps and genuine opportunities
- ✅ Use Sage to find value stocks that match your criteria
- ✅ Build a value-focused portfolio from scratch
- ✅ Understand the patience required for value investing success
What is Value Investing?
The Philosophy
Value investing is buying stocks that trade for less than their intrinsic (true) worth. Think of it as shopping for 60. The Core Principle:“Price is what you pay. Value is what you get.” — Warren BuffettThe market sometimes misprices stocks due to:
- Short-term bad news (temporary problem, not permanent)
- Sector-wide sell-offs (baby thrown out with bathwater)
- Lack of attention (boring companies nobody talks about)
- Fear and panic (emotional selling)
Historical Performance
Why Value Investing Works:- From 1927-2020, value stocks outperformed growth stocks by ~3% annually
- 10,000 invested in value stocks (1927) = \~90 million (2020)
- Same amount in growth stocks = ~$30 million
- Fama-French research shows “value premium” persists across decades
- Warren Buffett - Turned 300+ billion using value principles
- Benjamin Graham - Father of value investing, mentor to Buffett
- Charlie Munger - Buffett’s partner, focused on “wonderful companies at fair prices”
- Seth Klarman - Baupost Group, 20%+ annual returns for 40 years
Value vs. Growth Investing
| Aspect | Value Investing | Growth Investing |
|---|---|---|
| Focus | Undervalued, established companies | Fast-growing companies regardless of price |
| Metrics | Low P/E, P/B, P/S ratios | High revenue/earnings growth rates |
| Timeframe | Patient (2-5+ years for revaluation) | Can be shorter (riding momentum) |
| Risk | Value traps (cheap for a reason) | Overvaluation (paying too much) |
| Best Markets | Bear markets, recessions | Bull markets, economic expansions |
| Examples | Banks, industrials, energy | Tech, biotech, emerging sectors |
Key Value Investing Metrics
Metric #1: Price-to-Earnings (P/E) Ratio
Formula:- Stock trades at $100
- Company earns $5/share (EPS)
- P/E = 5 = 20
- S&P 500 average: 15-20 historically
- Value territory: P/E of 10-15
- Deep value: P/E under 10
- Expensive: P/E over 25
- Compare P/E to industry peers (not just absolute number)
- Tech companies often have higher P/E (30-50+) - that’s normal
- Banks/industrials typically have lower P/E (8-15)
- Negative P/E = company is losing money (avoid for value investing)
Metric #2: Price-to-Book (P/B) Ratio
Formula:- Company’s total assets minus total liabilities
- What shareholders would get if company liquidated today
- Also called “equity” or “net worth”
- Stock trades at $50
- Book value per share is $40
- P/B = 40 = 1.25
- P/B under 1.0: Trading below book value (potential bargain)
- P/B 1.0-3.0: Reasonable for most companies
- P/B over 3.0: Expensive (paying big premium over book value)
- Banks and financial institutions (assets are mostly cash/securities)
- Manufacturing companies (lots of physical assets)
- Real estate companies
- Tech companies (assets are intangible: software, patents, brand)
- Service businesses (value is in people/processes, not physical assets)
Metric #3: Price-to-Sales (P/S) Ratio
Formula:- Company has market cap of $10 billion
- Annual revenue is $5 billion
- P/S = 5B = 2.0
- P/S under 1.0: Very cheap (often undervalued or distressed)
- P/S 1.0-2.0: Value territory
- P/S 2.0-5.0: Fair to moderately expensive
- P/S over 5.0: Expensive (growth premium)
- Works for unprofitable companies (unlike P/E)
- Harder to manipulate than earnings
- Good for cyclical industries (earnings vary, but sales more stable)
- Retail companies
- Airlines and transportation
- Cyclical industrials
- Early-stage companies (not yet profitable but generating revenue)
Metric #4: PEG Ratio (P/E to Growth)
Formula:- Stock has P/E of 20
- Earnings growing at 25% annually
- PEG = 20 / 25 = 0.8
- PEG under 1.0: Undervalued (growth justifies or exceeds P/E)
- PEG around 1.0: Fairly valued
- PEG over 2.0: Overvalued (paying too much for growth)
- A stock with P/E of 30 might be cheap if earnings are growing 40%/year
- A stock with P/E of 10 might be expensive if earnings are declining
Metric #5: Dividend Yield
Formula:- Provides income while waiting for stock to appreciate
- Dividend-paying companies tend to be stable (can’t fake cash payments)
- Forces companies to be disciplined with capital
- High yield can indicate undervaluation
- 3-6% yield: Solid income + reasonable safety
- Above 6%: Investigate carefully (could be distressed)
- Below 2%: Not really a value play (unless growth is high)
- Yield doubled overnight = stock crashed (why?)
- Payout ratio over 100% = dividend likely to be cut
- Dividend hasn’t grown in 5+ years = stagnant business
The Value Investing Process
Step 1: Screen for Value Candidates
Using Sage for Initial Screening: Prompt Template:- List of 10-15 stocks matching your criteria
- Current valuation metrics for each
- Brief business description
- Reasons why the stock might be undervalued
- Any red flags to investigate further
Step 2: Deep Dive Analysis (Pick Top 3-5)
From Sage’s list, pick 3-5 stocks that interest you most. Now dig deeper. Questions to Ask Money Monty:- Complete financial picture with trends
- Comparison to historical valuation and peers
- Specific reasons for current undervaluation
- Potential catalysts for stock appreciation
- Risk factors and red flags
- Clear buy/hold/avoid recommendation
Step 3: Calculate Intrinsic Value
Intrinsic value = What the stock is actually worth (independent of current price) There are several methods. Here’s the simplest for beginners: Method 1: P/E-Based Valuation Formula:- Company earns $5/share (EPS)
- Historical average P/E is 15
- Industry average P/E is 18
- Conservative fair P/E estimate: 15
- Stock pays $3/year dividend
- You require 10% return
- Dividend has grown 5%/year historically
Step 4: Identify the “Why It’s Cheap” Reason
Every undervalued stock is cheap for a reason. Your job: Determine if it’s temporary or permanent. GOOD Reasons (Temporary - BUY): ✅ Sector-wide sell-off:- Example: All bank stocks down 20% due to rate fears
- Company fundamentals unchanged
- Market overreacting to macro news
- Company missed quarterly earnings by 2%
- Long-term growth story intact
- Stock sold off 15%+ on overreaction
- Industry in temporary slump (housing, commodities, travel)
- Company has strong balance sheet to weather it
- Will recover when cycle turns
- Nobody talks about it (utilities, industrials, consumer staples)
- Steady earnings, just not “sexy”
- Market ignores it, creating value
- Company spun off from parent
- Forced selling by index funds
- Fundamentals improving but market hasn’t noticed
- Example: Declining revenue for 3+ years
- Technology disruption (Blockbuster vs. Netflix)
- Can’t adapt to market changes
- Debt-to-equity ratio over 2.0
- Interest payments eating into profits
- Risk of bankruptcy
- CEO scandal, fraud, incompetence
- High executive turnover
- Consistently poor capital allocation
- Competitors have better products/tech
- Losing market share year after year
- No moat, no differentiation
- Entire industry shrinking (newspapers, landline phones, coal)
- No amount of good management can fix
- Fighting against inevitable trends
Step 5: Check for Margin of Safety
Margin of Safety = The gap between intrinsic value and current price Benjamin Graham’s Rule:“Only buy stocks trading at least 25-30% below intrinsic value.”Why It Matters:
- Protects you if your valuation estimate is wrong
- Provides cushion against unexpected bad news
- Gives room for stock to appreciate to fair value
- Intrinsic value estimate: $100
- Required margin of safety: 30%
- Maximum buy price: $70
- 30%+ margin = Strong buy
- 20-30% margin = Buy if high conviction
- 10-20% margin = Watch and wait
- <10% margin = Pass
Step 6: Look for Catalysts
Catalyst = An event that could trigger the market to re-rate the stock Common Catalysts:- Earnings surprise: Company beats estimates after quarters of misses
- New CEO/management: Activist investor or turnaround expert comes in
- Asset sale: Company sells underperforming division, unlocks value
- Dividend increase: Signals management confidence, attracts income investors
- Buyback announcement: Company buying back shares (reduces supply, increases EPS)
- Sector rotation: Investors rotating back into unloved sector
- Analyst upgrade: Major bank initiates coverage with “Buy” rating
- Inclusion in index: S&P 500 addition forces funds to buy
Building a Value Portfolio
Portfolio Construction Principles
1. Diversification (Essential):- Minimum 10-15 stocks
- Spread across 5+ sectors
- No single stock over 10% of portfolio
- Mix of deep value, moderate value, and “value with catalysts”
- Value stocks can take 2-5 years to be re-rated
- Don’t expect quick gains
- Measure success in years, not months
- Dividend income helps you wait
- When a stock reaches intrinsic value (or above), consider trimming/selling
- Redeploy proceeds to new undervalued opportunities
- Don’t fall in love with stocks - be willing to sell when fairly valued
Sample Value Portfolio ($10,000)
Allocation Strategy:- 40% Deep Value (P/E <10, P/B <1.0) - Higher risk, higher potential return
- 40% Moderate Value (P/E 10-15, P/B 1.0-2.0) - Balanced
- 20% Value ETF (Diversification backstop)
- 10% Bank of America (BAC) - $1,000
- 10% Ford (F) - $1,000
- 10% Citigroup (C) - $1,000
- 10% Vale (VALE) - $1,000
- 10% CVS Health (CVS) - $1,000
- 10% Walgreens (WBA) - $1,000
- 10% AT&T (T) - $1,000
- 10% Pfizer (PFE) - $1,000
- 20% Vanguard Value ETF (VTV) or iShares Russell 1000 Value (IWD) - $2,000
- Blended P/E: ~11
- Blended P/B: ~1.3
- Average dividend yield: ~4.2%
- Annual dividend income: ~$420
- Value stocks historically return 10-12% annually long-term
- With dividends reinvested: ~12-14% potential
- Requires 3-5 year holding period for full revaluation
Alternative: 100% Value ETF Portfolio
For hands-off investors: Allocation:- 50% VTV (Vanguard Value ETF) - Large-cap value
- 30% VBR (Vanguard Small-Cap Value ETF) - Small-cap value (higher return potential)
- 20% VYMI (Vanguard International High Dividend Yield) - International value
- Instant diversification (1,000+ stocks)
- Low maintenance
- Captures value premium automatically
- Low fees (0.04-0.15% expense ratios)
- Can’t outperform (just match value index)
- Less control
- Lower yields than hand-picked portfolio
Value Traps: What to Avoid
Value Trap = A stock that looks cheap but deserves to be cheap (or get cheaper)Red Flag #1: Deteriorating Fundamentals
Warning signs:- Revenue declining 3+ consecutive years
- Profit margins shrinking
- Free cash flow turning negative
- Increasing debt levels
- Retail stock with P/E of 8 (looks cheap!)
- But revenue down 15% last 3 years
- Profit margins compressed from 10% to 3%
- This is cheap for a reason - AVOID
Red Flag #2: Unsustainable Dividend
Warning signs:- Payout ratio over 100% (paying more than earning)
- Dividend hasn’t grown in 5+ years (frozen = trouble)
- Free cash flow doesn’t cover dividend
- Recently cut dividend
- Stock yields 8% (looks attractive!)
- Payout ratio is 120%
- Dividend likely to be cut soon
- When cut, stock will crash further - VALUE TRAP
Red Flag #3: Cheap But Getting Cheaper
Pattern:- Stock has low P/E for years
- Keeps getting cheaper
- “Dead money” - just sits there declining
- 3 years ago: P/E of 10, stock at $50
- 2 years ago: P/E of 9, stock at $40
- 1 year ago: P/E of 8, stock at $30
- Today: P/E of 7, stock at $25
Red Flag #4: Heavy Debt Load
Warning signs:- Debt-to-equity ratio over 2.0
- Interest coverage ratio under 3× (earnings barely cover interest payments)
- Debt coming due soon (refinancing risk)
- Company has $10B in debt
- Only earns $500M/year (20× debt-to-earnings)
- If rates rise or business weakens, could face bankruptcy
- VALUE TRAP despite low P/E
- Debt-to-Equity under 1.0 = Very safe
- 1.0-2.0 = Manageable
- Over 2.0 = Risky (investigate carefully)
Red Flag #5: Accounting Red Flags
Warning signs:- Frequent restatements of earnings
- Complex accounting (hard to understand)
- Auditor changes or disputes
- Large discrepancies between reported earnings and cash flow
Using Sage for Value Investing
Best Prompts for Finding Value Stocks
Weekly Value Screen:Value Analysis Prompts for Individual Stocks
Complete Value Assessment:Patience: The Value Investor’s Superpower
Why Value Investing Requires Patience
The Reality:- Value stocks can take 2-5 years to be re-rated by the market
- Sometimes longer (7-10 years for deep value)
- You’ll often be “wrong” for 1-2 years before being proven right
- Your portfolio may underperform during bull markets
- They sell too soon (give up after 6 months of underperformance)
- They chase performance (switch to growth stocks during rallies)
- They lack conviction (didn’t do enough research to hold through volatility)
- They need excitement (value investing is boring by design)
“The stock market is a device for transferring money from the impatient to the patient.”
How to Stay Patient
1. Track Multiple Metrics, Not Just Price: Don’t obsess over daily stock price. Instead, track:- Quarterly earnings (are they growing?)
- Revenue trends (improving or deteriorating?)
- Debt levels (being paid down?)
- Dividend payments and growth (increasing over time?)
- P/E ratio compression (is it re-rating higher?)
- Stock bought at $50 with P/E of 10
- 2 years later: Stock at $52 (only +4%)
- But: EPS grew from 6.50 (+30%)
- New P/E: 6.50 = 8 (even cheaper!)
- Buy stock at $50 with 4% yield
- Year 1: Collect $2/share in dividends
- Year 2: Collect $2.10/share (5% dividend growth)
- Year 3: Stock re-rates to 2.20/share
- Capital gain: 50 → $65)
- Dividends: $6.30
- Total: 50 investment = 42.6% (12.5% annualized)
- Date purchased: [Date]
- Price paid: $[X]
- Investment thesis: Why is this undervalued? (2-3 paragraphs)
- Intrinsic value estimate: $[Y]
- Margin of safety: [%]
- Expected holding period: [years]
- What would prove me wrong: (Specific metrics or events)
- Is the thesis still intact?
- Have fundamentals improved, worsened, or stayed the same?
- Has the margin of safety expanded or contracted?
- Don’t get discouraged
- View it as an opportunity to buy more at lower prices
- Remember: Mean reversion is powerful (what goes down often goes back up)
- 1990s: Growth crushed value (tech boom)
- 2000-2009: Value crushed growth (tech bust, financial crisis)
- 2010-2021: Growth crushed value (tech boom 2.0)
- 2022-2024: Value outperformed (inflation, rate hikes)
Value Investing Success Stories
Case Study #1: Warren Buffett and American Express (1960s)
Situation:- 1963: American Express faced “Salad Oil Scandal” (fraud by subsidiary)
- Stock crashed from 35 (-46%)
- Market feared bankruptcy
- Core credit card business unaffected
- Brand reputation intact (people still using Amex)
- Trading at P/E of 10 vs. historical 20
- Margin of safety: ~50%
- Buffett invested $13 million (40% of his fund)
- Held patiently while others panicked
- 5 years later: Stock at $180 (5× return)
- Became one of Buffett’s greatest investments
- Held for decades, worth billions
Case Study #2: Financial Crisis (2008-2009)
Situation:- 2008-2009: Financial stocks crashed 50-80%
- Bank of America: 3
- Citigroup: 1
- Wells Fargo: 8
- Market feared total collapse
- Not all banks would fail (government wouldn’t allow it)
- Some had strong balance sheets (Wells Fargo, JPMorgan)
- Trading at P/B ratios under 0.5 (below liquidation value)
- 50-70% margin of safety if they survived
- Value investors (including Buffett) bought aggressively
- Required conviction and courage
- Many held cash waiting for this opportunity
- Bank of America: 18 (6× return)
- Citigroup: 50+ (50×+ return)
- Wells Fargo: 55 (7× return)
- JPMorgan: 70 (5× return)
Case Study #3: Tobacco Stocks (2010s)
Situation:- 2010-2020: Tobacco stocks unloved due to health concerns
- Altria, Philip Morris: Consistent earnings, low P/E (8-12)
- High dividend yields (6-8%)
- Market assumed industry would die
- Declining volume but pricing power intact
- Shifting to reduced-risk products (vapes, heat-not-burn)
- Massive free cash flow generation
- Trading at 30-40% discount to fair value
- Value investors accumulated positions
- Collected 6-8% dividends while waiting
- Reinvested dividends for compound growth
- Altria: Total return ~200% over decade (with dividends reinvested)
- Philip Morris International: ~150% total return
- Massive dividend income along the way
Common Beginner Questions
Q: How long should I hold a value stock? A: Until one of these happens:- Stock reaches intrinsic value (or above) → Consider selling
- Fundamentals deteriorate permanently → Sell immediately
- You find a better opportunity → Swap into better value
- Thesis proves wrong → Exit and admit mistake
- Have the fundamentals changed?
- Is my thesis still intact?
- Is the margin of safety now even larger?
- You’ll likely underperform growth stocks during euphoric rallies
- Stay disciplined (don’t chase overvalued growth)
- Use the time to accumulate positions while others chase momentum
- When the cycle turns, you’ll be glad you did
- Many value stocks pay dividends (financials, consumer staples, industrials)
- Dividends provide income while waiting for revaluation
- Focus on “value + yield” stocks (P/E <15, yield >3%)
- Financials (banks, insurance) - Often trade at low P/E and P/B
- Energy - Cyclical, frequently undervalued during downturns
- Industrials - Boring but steady, often overlooked
- Consumer Staples - Defensive, sometimes undervalued during growth manias
- Utilities - Slow growth, high dividends, often cheap
- Healthcare - Can find value in pharma during patent cliff fears
- Materials - Cyclical, value opportunities during downturns
- Real Estate - REITs sometimes trade below NAV
- Technology - Typically growth-oriented (but exceptions exist)
- Communication Services - Mixed (some value, some growth)
Success Checklist
By the end of this workflow, you should have:- Understood the core principles of value investing (buy 60)
- Learned key valuation metrics (P/E, P/B, P/S, PEG, dividend yield)
- Used Sage to screen for value stock candidates
- Performed deep-dive analysis on 3-5 value stocks using Money
- Calculated intrinsic value using at least one method
- Identified the “why it’s cheap” reason for your stocks
- Checked for value trap warning signs
- Calculated margin of safety (should be 25%+)
- Identified potential catalysts for revaluation
- Built or planned your first value portfolio (10-15 stocks or ETF-based)
- Set up a value journal to track investment theses
- Committed to 2-5 year holding period (patience is key!)
What’s Next?
Now that you’ve mastered value investing basics:Related Workflows:
- Growth Stock Selection - Learn the opposite: buying growth at any price
- Dividend Investing Strategy - Many value stocks pay dividends
- Understanding Stock Fundamentals - Deepen your analysis skills
- Monthly Portfolio Review - Track your value holdings
- Rebalancing Your Portfolio - Sell when stocks reach fair value
Continue Learning:
- Read “The Intelligent Investor” by Benjamin Graham (the value investing bible)
- Study Warren Buffett’s annual letters (free on Berkshire Hathaway website)
- Follow value investors on Twitter/X (find contrarian thinkers)
- Join value investing communities (r/ValueInvesting on Reddit)
Practice:
- Run weekly value screens using Sage
- Analyze 1-2 value stocks per week
- Paper trade value positions before using real money
- Track your picks (even if you don’t buy) to learn pattern recognition